Lily Assefi

As the Head of Marketing and Communications at CRC, Lily is the strategic architect behind the brand identity of the UAE’s leading commercial real estate firm. With 20 years of Dubai residency and 7 years of specialised marketing expertise, she brings an unmatched "insider" perspective to the region’s fast-paced property landscape.

Lily’s career is defined by high-impact collaborations with global and regional giants, including Emirates Airlines, Khaleej Times and ITP. At CRC, she focuses on bridging the gap between corporate data and creative storytelling, specialising in brand architecture, content strategy and developing powerful personal brands for commercial experts.

A Member of the Chartered Institute of Marketing (CIM), Lily blends rigorous global standards with a creative edge to ensure CRC doesn’t just follow market trends but actively sets the narrative for Dubai’s evolving skyline.